Our Council is dedicated to building a strong Scouting program for each of our Packs, Troops, Crews and Posts. A very important facet of this ongoing effort is publicity. We must all keep our communities aware of the vitality of Scouting, and its role in keeping young people involved in worthwhile, time-tested, wholesome avenues.
Publicity not only recognizes the achievements and activities of youth and leaders, which is very important, but it also makes the public aware and helps build support for our movement. It brings to youth, their parents, and community leaders that are not involved a sense of what they are missing, and will hopefully bring them into our circle.

How to Handle Publicity in your unit
Recruit a parent to be on your Pack, Troop, Crew or Post committee to be the publicity chairman.  Don't be guilty of putting another hat on a good person that is doing a good job with their current responsibility.  Expand your leadership base.  

He or she will be responsible for writing news releases and sending them to the appropriate media.  Taking photographs is also very important.  People like to see the Scouts, not just read about them.

The unit committee should participate in deciding what activities are newsworthy.  Publicity possibilities should always be on the meeting agenda.  You probably won't be able to generate an interesting release every meeting, but there's no reason that 6 times a year you can't get  your unit into print.

Remember that your release should be timely.  News is only news when it's new.  Your publicity program should receive quick follow through.  Don't be discouraged if the media does not always use your releases.  Keep at it and the results will happen.

What's News Worthy?
It would be impossible to list all of the areas that might be of interest to the media and the public, but here are a few ideas to get you thinking:

  1. A unit service project (conservation-oriented, a project for your sponsor or town, for the elderly, etc.).
  2. Outstanding achievements of members (ranks, special awards, Webelos to Scout Bridge - crossing, Tiger graduation ceremony, etc.).
  3. Special events (product sales like popcorn, car wash, old uniform drive, etc.).
  4. Outings (trips to Darien Lake, or the Aquarium, a camping trip to a neat location, etc.).
  5. Recruitment efforts (open houses, school nights, etc.).

The majority of your releases should end with a statement on how to get involved and who to contact, when you meet, etx.  Use your imagination when writing a press release.  Just do it, and after the first time it should become a reflex.

How to prepare a news Release, and who to  send it to

 

Pack, Troop Crew or Post                                                       Release Date
And Sponsor                                                                            For immediate or Timely Release

 

Boy Scouts of America

Contact:  Name
Office & Home Phone

Brief Title to Indicate Subject of Release

 

 

Type - Double Spaced - on Plain 8 1/2 white paper
Do not divide word at end of a line.
End each page with a complete paragraph.

If more than one page, type "More" at the bottom
The page # on each additional page.


More

Brief Title to Indicate Subject of Release - 2 Page #

Be sure that the contact shown on the first page is available to give further information at the office or at home and that they are not in conference, out of town, or otherwise unavailable.

################################

Date

 

Newspaper Listings

County

Company Name & Address

Phone

Fax

Email

         

 Chautauqua

Dunkirk Evening Observer
10 E. Second St.
Dunkirk, NY  14048
Contact: Editor

(716) 366-3000

(716) 366-2389

 

editorial@observertoday.com

 Chautauqua

Jamestown Post Journal
15 W. Second St.
Jamestown NY 14071
Contact:  Editor

(716) 487-1111

(716) 664-5305

 

editorial@post-journal.com

 Chautauqua

Westfield Republican
PO Box 38
Westfield NY  14787
Contact: Jim Rush

(716) 326-3163

(716) 326-3165

 

jrush@westfieldrepublican.com

Chautauqua

Mayville Sentinel News

716-326-3163

Publisher–Melissa Bramer
mcafee@westfieldrepublican.com
Editor-Jim Rush
jrush@westfieldrebublican.com

Chautauqua Chautauqua Star     www.starnewsdaily.com

 Cattaraugus

Olean Times Herald
639 Norton Dr.
Olean NY  14760

1-800-722-8812

(716) 373-6397

 

news@oleantimesherald.com

jeckstrom@oleantimesherald.com

 Cattaraugus

Randolph Register
1427 Main St.
Randolph NY 14722
Contact:  Sandra Simmons, 
Editor
* Published 4th Weds of   
every month

(716) 358-2921

(716) 358-5695

 

 

randolphregister@hotmail.com

 Cattaraugus

Cuba Patriot
45 W. Main St.
Cuba, NY  14727
Contact:  Editor

 (585) 968-2580

(585) 968-2622

 

patriot@eznet.net

mail@cubapatriot.com

Cattaraugus The Villager
39 Mill St., PO Box 178
Ellicottville, NY 14731
699-2058
(716) 699-2058   publisher@artefaktmagazine.com
Cattaraugus Salamanca Press 716-945-1644   salpressnews@verizion.net
Cattaraugus Ellicottville - Special Efects     www.specialefectsny.com

 McKean

Bradford ERA
 PO Box 365 43 Main St.
Bradford PA  16701

(814) 368-3173

(814) 362-6510

 

martyw@bradfordera.com

 McKean

Bradford Journal
PO Box 17
Bradford PA  16701

(814) 362-6563

 

Bradfordjournal@excite.com

 McKean

Kane Republican
200 Fraley St.
Kane PA 16735

(814) 837-6000

(814) 837-2227

 

krnews@penn.com

 Potter

Leader Publishing Co.
6 W. Second St.
Coudersport, PA 16915

(814) 274-8044

(814) 274-8120

 

news@potterleaderenterprise.com

Radio Listings


County

Company Name & Address

Phone

Fax

 

Email

Cattaraugus

 WNUC
 322 W. Main
 Wethersfield NY  14569

(716) 626-1077

Cattaraugus

 WPIG / WHDL
 3219 W. State St.
 Olean NY 14760

(716) 372-0161
1-800-877-9749

(716) 372-0164

 

newsdesk@netsync.net

Cattaraugus

 WMNS/WMXO
 231 N Union St.
 Olean NY  14760

(716) 375-1015

 (716) 375-7705

 

traffic@mix101.com

Cattaraugus

 WGGO/WQRT
 4104 Killbuck Rd
 Salamanca NY  14779

(716) 945-1590

 

wqrt983@direcway.com

Cattaraugus

 WCQA/WDOE
 4561 Willow Rd.
 Salamanca, NY  14048

(716) 366-1410

 (716) 366-1416

 

chuck@wdoe1410.com

Chautauqua

 WKSN/WHUG
 202 Front St.
 Jamestown NY  14071

(716) 664-2313

 (716) 483-0608

 

admin@whug.com

Chautauqua

 WJTN
 2 Orchard Rd. WE
 Jamestown NY  14701

(716) 487-1151

 (716) 664-9326

 

www.wjtn@wjtn.com

 McKean

 WESB/WBRR
 1490 St. Francis Dr.
 PO Box 545
 Bradford PA  16701

(814) 368-4141

(814) 368-3180

 

1490@wesb.com

 

Cable Listings


Company Name & Address

Phone

Charter Communications

(814) 368-6991

Time Warner Cable

(716) 664-7310
(716) 664-4888